Where it works
Private homes, doing household tasks. Early units rely on human teleoperation for a meaningful share of the work, which the company has stated openly.
NEO is the only machine in this catalogue whose customer is a household, and that changes every assumption around it. Homes are unstructured, unpredictable and full of things nobody labelled, which is why the early units lean on remote human operators. The honest way to read this product is as a subscription to a service that is partly automated, not to an autonomous robot.
20,000 dollars for early access including priority delivery, or 499 dollars a month on subscription. First deliveries go primarily to US homes.
What it means to own one
The subscription runs the opposite way to everything else here: the household pays, and 1X owns the machine. It is the clearest example in the catalogue of a company keeping the asset and selling access to it, which is exactly the position a fleet owner occupies.
Consumer subscriptions are a harder business than commercial ones: households churn faster than facilities, they are scattered rather than clustered, and a service call to a private flat costs more than one to a warehouse. The rate looks attractive per unit and the operating burden behind it is heavier than the number suggests.