Where it works
Figure robots have worked BMW's Spartanburg line since October 2024, contributing to the assembly of more than 30,000 vehicles in eleven months on ten-hour shifts, five days a week. BMW is extending Physical AI work with the Figure 03 generation.
An automotive assembly line is an unforgiving test environment. Takt time is fixed, a stopped station costs money by the minute, and every machine on the floor has to satisfy the plant's safety regime before it touches a part. Running there for eleven months across tens of thousands of vehicles says more about reliability than any laboratory benchmark, because the failure mode is measured in production loss rather than a failed trial.
Figure does not publish a unit price. Deployments run as commercial agreements with the customer, not as list-price sales.
What it means to own one
Figure sells outcomes to large manufacturers rather than machines to owners. For anyone who wants exposure to this class of work, the accessible route is a diversified fleet of robots that are actually for sale.
Figure's commercial model keeps the machines on its own balance sheet and sells the customer a result. That is a sensible way to build a young robotics company, since it keeps control of maintenance and data, but it also means no independent owner sets a price for an hour of Figure labour. The economics of this deployment are visible only to two parties, and neither publishes them.