When people talk about tokens today, most think of the same thing: Bitcoin swinging wildly. Memes like Dogecoin. Thousands of coins nobody needs. The crypto world has built a reputation over the past ten years that oscillates between fascination and scepticism — and in many cases simply lands on scepticism. That is understandable. It is also unfair — because beneath the noise of speculation, something else has developed that has nothing to do with memes and everything to do with classical financial instruments: asset tokens.

This article explains what asset tokens are, why they differ fundamentally from speculative cryptocurrencies, and why Switzerland plays a role here that few people outside the industry are aware of.

Three kinds of token — and why you should not lump them together

The Swiss financial market authority, FINMA, introduced a systematic distinction back in 2018. It classifies tokens into three categories:

Payment tokens are digital means of payment — classical “cryptocurrencies”. Bitcoin falls into this category. Their value is determined by supply and demand. They are not backed by real assets, but by the expectation that someone will buy them tomorrow.

Utility tokens grant access to a platform or application. Anyone holding a utility token can use a service, exercise a voting right, or claim a benefit. They are not investments in the classical sense — more like digital admission tickets.

Asset tokens are the digital form of a classical security. They represent an economic claim — to a share in a company, an asset, a cash flow, or a real asset. They are legally treated like shares, bonds or participation rights — except that they do not exist as a paper document or register entry, but as an entry on a blockchain.

When people say “crypto”, they almost always mean the first category. When they say “the future of financial markets”, they mean the third.